Berlin’s training startup for mental and emotional fitness Flow Lab has raised €1 million in a financing round led by new investor IBB Ventures, and saw participation from existing investor APX. The round also saw new undisclosed angel unvestors, and notably, German Bundesliga soccer team VfL Wolfsburg jumping on board as a strategic partner and investor. In so much, Flow Lab becomes the official mental health partner for the team, as well as the VfL e-sports team.
Founded in 2018 by Jonas Vossler-Winkelmann, David Jacob, and Peter Schwarz, Flow Lab builds on the principles of achieving peak performance through a psychological concept known as Flow, championed by Mihaly Csikszentmihalyi in 1975. The AI-based mental training programme combines a number of methods of achieving Flow, and promotes an optimal and sustainable state of performance.
The pandemic brought to light the importance of mental health, dragging it out of the taboo closet, and something that we’ve all found ourselves investigating over the past 15 months. Flow Lab is serving a need in this market, and with the addition of VfL Wolfsburg, is seeking to break down barriers even further, particularly in the area of professional sports.
"The young start-up is an ideal fit for us because, as a Bundesliga soccer club, we know exactly how important emotional and mental fitness are for optimal performance and increased productivity," concludes VfL Wolfsburg’s Head of Corporate Development Prof. Dr. Juppi Lee.
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