Cloud-based business intelligence platform for hoteliers and hotel management companies OTA Insight has raised $80 million in a Series B funding round. The fresh set of sheets will be used to fluff up the innovation, engineering, and sales bunks, as well as gather a few more stamps in the passport as the company continues its global expansion programme. Including this round, the almost-decade-old firm has portered $100 million.
With market insight, rate insight, revenue insight and parity insight flavours all on tap, some 55,000 hotel properties in 185 countries call OTA Insight their barman of choice, helping them make smarter revenue, distribution and marketing decisions.
“Prior to the pandemic, the hospitality industry had been open to gradually adopting new technology. Our business experienced significant growth through 2020 despite the industry headwinds, but 2021 has been a breakthrough year for us as the recovery accelerated the pace of technology adoption. We anticipate unprecedented opportunities and growth as the recovery continues,” explains OTA Insight CEO, Sean Fitzpatrick. “For global chains and independent hotels alike, we have made the use of data simple and intuitive to drive better commercial decisions and provide a real competitive advantage.”