Munich-based CRM startup scoops €11 million to lead small companies into the age of IoT

Munich-based startup remberg has raised €11 million in Series A funding to develop a new breed of CRM software. The round was led by Earlybird with participation from the previous investors, including Speedinvest and Fly Ventures. As a strong show of support, angel investors include the founders of Celonis, Personio, UiPath, Konux and many more also participating in the round.

The fresh capital will be used primarily to further expand the areas of sales, product, and engineering.

Founded in August 2018 by David Hahn, Julian Madrzak, Hagen Schmidtchen, and Cecil Wöbker in Munich, remberg is essentially expanding upon the CRM process to offer clients a solution to digitise processes around their equipment, such as machines, buildings, and vehicles, the basis for the age of the Internet of Things (IoT).

Whereas the customer relationship management process is centred around the person, e.g. customers and contacts, remberg’s offer also includes the ability to focus on the place. In so much, according to the startup, existing customers are already managing ‘several hundred thousand. machines, systems and equipment.

"The first step is to move away from Excel and paper to a digital solution in the cloud,” explained CEO Hahn. “As long as field service technicians still fill out reports on paper and customer service agents do not have a central ticketing system, there is no need for predictive maintenance and IoT, yet."

So compelling is the service, that a number of unicorn founders have ponied up to pledge their support. 

Personio founder Hanno Renner comments, "We quickly saw parallels between remberg and Personio. Before we were able to start with automation in HR, we also first had to get rid of Excel, e.g. for vacation times. In order for remberg to unleash the potential of IoT, core processes like service first have to move away from paper. Small and medium-sized companies in particular lack the basics, and that is exactly what remberg has understood.”

Earlybird’s Dr. Hendrik Brandis added, “remberg is completely rethinking customer-oriented processes - namely starting from products and things and not parties, such as customers. This offers completely new possibilities to map complex relationships in different industries, especially with regard to the coming widespread IoT connectivity.”