Through this acquisition, Tebex will continue to operate as a business unit within Overwolf and continue to maintain, build and innovate on its offering to its existing customers. The Tel Aviv in-game app creator will expand into a new creator category - private server owners and creators.
Founded in 2011, the UK startup Tebex (previously Buycraft) was started by the British entrepreneur Lee McNeil when he was just 16, from his parent's bedroom. Fast forward ten years, the platform offers end-to-end solutions for game studios and creators looking to monetise private servers, which spans from managing the creation of web stores to game servers receiving payouts. Offering solutions for twelve games, including Minecraft, ARK: Survival Evolved and Rust, the platform has helped creators earn over $500 million using its monetisation platform.
Lee McNeil, CEO, Tebex said: “Joining Overwolf enables us to expand our offerings to more game servers, publishers, and more importantly, allows us to further grow the communities of our existing game servers. Their commitment to helping us grow the game server industry will push Tebex into our next growth chapter.”
The acquisition supports Overwolf’s overall mission to unite the in-game creator community and empower them to make a living doing what they love.