London’s luxury chat-based shopping platform, Threads Styling has raised a $12 million funding. The round was led by Highland Europe and C Ventures, with participation from BVYP and TriplePoint Capital.
The investment will drive the expansion of its current product offering, allow it to service clients and amplify its brand new, curated e-commerce website and dedicated live shopping events.
Founded in 2009 by Sophie Hill, Threads is on a mission to transform luxury shopping experience for the next generation of shoppers. It offers personalised service over social media and chat-based commerce.
Post the funding, the platform will also open its doors to its community of loyal customers and invite them to participate in its next phase of growth through a crowdfunding campaign with Crowdcube, which will go live later this month.
Sophie Hill, founder and CEO, Threads Styling, said: “The landscape of luxury is changing. Our experience has proven that combining relatable inspiration with a convenient client-first service has answered the needs of the new gen luxury shopper. This new round of investment will drive further expansion of our model through our new e-commerce platform and live shopping events on social media.”