As the physical fitness industry emerges from the global pandemic, Amsterdam-based fitness technology provider Virtuagym has raised €3 million in funding from Icecat. The fresh capital will drive its international growth and boost its all-in-one software for club management, coaching and engagement in the health and fitness industry.
The Netherlands startup aims to make the world a healthier and happier place. The company, which was originally founded by brothers Hugo and Paul Braam in 2008, currently empowers more than 9,000 fitness businesses and 45,000 fitness professionals, serving over 2.5 million end-users every month with its brandable platform and mobile apps.
Hugo Braam, CEO and co-founder, Virtuagym said: “Our solutions have shown customers great value, especially in making the transition towards a more hybrid, digitally-powered customer experience.”
Martijn Hoogeveen, CEO, Icecat added: “We are happy to support Virtuagym in their plans to transform the health and fitness industry with further health technology innovations.”