As businesses look to free themselves from the dependency on big platforms, Web3 has emerged as an opportunity for companies to regain control over their digital presence, especially their data.
Paris-headquartered web3 solutions platform for brands, Arianee has raised €20 million in a Series A funding round. The investment was led by Tiger Global and saw the participation of Bpifrance, ISAI, Cygni Labs and Noia Capital, Commerce Venture and Motier Ventures.
With this new round of financing, the startup will accelerate its international presence by growing its New York office, recruiting new talent and boost the development of its products and services.
Founded in 2018, Arianee’s open-source protocol is blockchain-based and helps brands deploy their Web3 strategy by enabling them to tokenise, distribute and leverage NFTs to transform their relationships with their communities. Disrupting CRM by leveraging web3 technologies, the platform creates a direct, perpetual link which respects personal data.
Used by the likes of Printemps, Paris Fashion Week, Panerai and IWC, the SaaS platform allows brands to create enriched NFTs packed with exclusive and unique features (Airdrop claim, CRM, transparency, AR, metaverse deployment, etc) and distribute them to all kinds of audiences, crypto native or not, with seamless consumer journeys.
Pierre-Nicolas Hurstel, CEO and co-founder, Arianee said: “Web3 is eating the world and brands can leverage this revolution to regain control of their digital presence. We also want to build for each and every user and not just for a minority. This requires robust and seamless tools and interfaces allowing communities to move from one world to another, from physical to digital to immersive.”
Griffin Schroder, partner, Tiger Global added: “Arianee has developed innovative solutions that are reinventing customer relationship management. We are excited to support Arianee's development and believe they are well positioned to become a leading global web3 solution for brands.”