It would appear that after making a major pivot from “just” sports cars in 2002 with the arrival of the Cayenne SUV, and the introduction of the company’s first electric car, the Taycan in 2019, the stalwart of Stuttgart is now looking to corner the market on electric bicycles.
In November of 2021, Porsche went all-in on Croatia’s Greyp Bikes, a project from serial entrepreneur Mate Rimac. Yes, THE Mate Rimac of Rimac Automobili, a company that has seen significant investment from Porsche since 2018.
After locking Greyp Bikes down, Porsche then turned their eyes to Munich-based Fazua, buying a 20 percent stake in the company, while leaving the door open to a complete and total buyout down the road.
As of this morning, we’ve found out just how short a road that was, as Porsche is now the proud owner of Fazua.
Established in 2013 and now employing a staff of over 100, Fazua is the maker of choice to more than 40 major bike brands when it comes to e-bike drive technology. With its pioneering lightweight design, the company claims to have single-handedly invented the “light e-bikes” category.
In addition to the Fazua announcement, Porsche has also provided a look into the company’s strategy noting that future e-bike activities, “will be merged through the establishment of two joint ventures with the Dutch company Ponooc Investment B.V. The first joint venture will develop, manufacture and distribute a future generation of high-quality Porsche e-bikes. The second will focus on technological solutions for the fast-growing micromobility market.”
“In Fazua, we have found a strong partner with a great deal of experience in the bicycle industry,” commented Porsche’s Lutz Meschke. “Fazua is known among experts as the founder of the ‘light e-Bikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand.”