With a sharp increase in data and privacy regulations, compliance has uprooted the martech landscape. The performance marketing ecosystem requires solutions that provide complete transparency and enable rapid data-driven decision-making with maximum levels of automation to scale profitability.
Berlin-based performance-based marketing platform Swaarm has raised a new mid seven-figure investment to ensure customer data reliability through its comprehensive data display.
The funding, led by STS Ventures, with previous investors also participating, will enable the startup to scale its platform, accelerate market penetration, and expand its footprint in the U.S. and other regions.
Founded in 2020, the startup offers solutions to simplify, optimise and automate clients’ marketing efforts – so they can make data-driven decisions and scale their business with ease. Its affordable and easy-to-use ad-tracking solution helps leading global agencies, advertisers and networks, including Spyke Media, Mobco Media and Clearpier to unlock the potential of their performance marketing, through the power of automation.
Yogeeta Chainani, CEO of Swaarm said: “The new round is a strong validation of our vision, customer-centric approach, and technology. We’re committed to raising our platform’s capabilities to support our clients’ dynamic requirements and deliver transformative value to their businesses.”
Stephan Schubert, CEO and founder of STS Ventures, added: “Our investment underscores our confidence in the team and the way they understand the martech market and customers’ requirements.”
Would you like to write the first comment?
Login to post comments