Dutch digital fitness content platform Funxtion bulks up with €5.8 million

Amsterdam-based digital fitness content platform Funxtion has raised €5.8 million in Series A funding. The new cash will allow the company to further boost the development of its platform and fuel international expansion, especially in the U.S. The platform is currently being used by fitness operators in 27 countries. The round was backed by Lexar Partners and current shareholders.

Founded in 2011 by fitness industry experts Ernst de Neef and Mendel Witzenhausen, the startup enables gym owners to scale up the personalisation of the digital fitness experiences of their members. The platform includes built-in customisation tools and delivery device integration software and collection of premium and white-labelled digital fitness content in the form of virtual courses, exercises, and training programmes. It is used by gyms, hotels, wellness apps, and corporate businesses, and works with major brands, including Fitness First Germany, GoodLife Canada, PureGym UK, and Life Fitness Group Australia.

Ernst de Neef, co-founder and CEO of Funxtion, said: “A hyper-personalised, omnichannel member experience is the future of fitness. With this funding we will invest in the intelligence of our platform by leveraging the power of data science, machine learning and AI, enabling our clients to provide personalised digital fitness experiences at scale.”

Sander van Woerden, founding partner at Lexar Partners added: “Funxtion are leaders in the digital transformation of the fitness industry worldwide, and the founders’ product and vision support our passion for investing in businesses that use innovation to help people live healthier lives.”