Austria’s Pimcore nets $12 million to supercharge product data management for enterprises

Salzburg-based enterprise open-source software platform Pimcore has raised $12 million in Series B funding to speed up the commercialisation of the open-source platform and continue to develop its disruptive data and experience management capabilities for enterprises.

Led by German tech growth fund Nordwind Growth, the funding will support the Austrian tech company’s global expansion.

The software vendor offers free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software. As an open-source platform, Pimcore constitutes a powerful alternative to often expensive and inflexible data platforms.

The platform is available in three different editions. The free and open-source community edition, which is used by most of Pimcore’s 100,000 customers, the enterprise edition for enterprise data and experience management scenarios, and the new cloud edition, the highly configurable SaaS product.

Dietmar Rietsch, CEO of Pimcore said: “We have identified an incredible need for more flexible and connected data solutions for global enterprises, and we strongly believe that control over intellectual property and software belongs in the hands of our customers and partners. That’s why we have developed our technology to be completely free of any license costs.”