London-based gaming platform Pixaera has raised a total of $5.7 million in early-stage funding as it plans to ‘empower people through play with its metaverse for professional learning and collaboration.’
The early-stage funding total includes $1.2 million of pre-seed. The seed round of $4.5 million was led by LocalGlobe. Other investors include the founders of FACEIT, ERM, and York IE. The funding will allow Pixaera to expand its team.
Founded in 2020 by Mousa Yassin, Pixaera taps into the up-skilling and Continuous Personal Development (CPD) market by bringing immersive game-based learning through its platform.
“I started to wonder why the gaming industry, being so sophisticated and technologically mature, had not considered building for the corporate and professional world. There was such a gap between how players learn and collaborate organically and fluently in successful games, with the more old-school, unengaging learning experiences we have all been through as employees - even in roles where the stakes are high,” says Pixaera CEO Mousa Yassin.
“Gamers willingly spend hundreds of hours developing their skills - there is no reason why VR/MR and gaming cannot be the leading tools for professional learning and collaboration across any industry, world-wide; as the technology develops, the applications are endless,” he adds.
Shell, GE, BP are some of the companies availing of Pixaera to train and up-skill their employees.
“The immersiveness of the medium creates real-lasting memories, which, in an educational context, translates directly to knowledge retention, retention that far outweighs that of video or text based learning. It is also fair to say that learning through gaming is significantly more enjoyable and that is not to be underestimated. There is now a whole generation of gamers entering the workforce who have grown up immersed in ‘play’ and will certainly opt to learn that way,” said Ziv Reichert, partner at LocalGlobe.