Xceed books in €2 million for its B2B gig listings and going-out marketplace

Xceed's machine learning software is used by venue managers and promoters to reach their target audiences, and is now backed by the corporate VC for a leading European spirits brand.
Xceed books in €2 million for its B2B gig listings and going-out marketplace

Xceed, a B2B city nightlife promotions and bookings portal based out of Barcelona, yesterday confirmed raising €2 million in a funding round which closed in October.

The Xceed platform is used by bars, nightclubs and festivals to publicise late-night events. At the time of writing, a Barcelona screening of World Cup football is on the front page, and the user can click through to access destination guides to Ibiza, Lisbon and Brussels, among a total of 125 global cities that Xceed claims to have covered.

At the heart of the platform is a machine learning system built by college-time nightclub aficionados Mattia Franco and Luca Papaleo, Xceed's co-founders, which helps match promoters and venues to the right crowd for each scheduled event.

The latest funding following an earlier €550,000 pre-seed round in 2015, led by 360 Capital, and a €2.3 million seed raise three years ago that included Guillaume Penot (president at wines and spirits brand Moët Hennessy).

This time, seed-stage investor Trind Ventures is leading the consortium with participation from Best Nights VC, the VC arm of the popular late-night refreshment Jägermeister. Also taking part is SuperHero Capital and another slate of angel investors, including Alessandro Fracassi, Fernando Herrera, Andreas Mihalovits, and Lasse Laaksonen.

Mattia Franco, Xceed chief executive, said: "This funding round will boost our technological investment in the automation and personalisation of going-out plans via machine learning and customizable events discovery user experience. 

"The one thing that a pandemic taught is how strongly we value real human connection. At Xceed we believe that millennials and generation Zs are more and more attracted to social experiences rather than cluttering their apartments with products"

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