Vienna-based Orderlion wants to become the mode of choice for restaurants getting stock in for their kitchens, and its model's being expanded into France following an acquisition deal for Orderlion to absorb French B2B food marketplace Supli.
Food and beverage wholesalers can use the Orderlion SaaS app to buy produce from across the global food supply chain. The goods can then be marketed to local restaurants through Orderlion's eCommerce portal, which has rapid e-checkouts for frequent re-stock orders, designed to ease friction for purchasing managers.
France will become the fifth European market Orderlion has entered into, following in the wake of its product launches in Germany, Austria, Switzerland and the UK.
According to the startup, more than $150 million/year in food wholesale is purchased through its platform.
Last month, Tech.eu reported on Orderlion's $4 million pre-series A funding round. At that time, the startup confirmed the funds were being earmarked for international growth.
The pre-series A was led by an unnamed European VC, and was backed by Rockstart, seed + speed Ventures, Tecnet and Gateway Ventures, amongst others.