Bordeaux-based api.video has announced the raise of $12 million in a Series A funding round aimed at upping the startup’s European market expansion efforts as it continues to grow the team size. As the moniker might suggest, api.video uses an API to reduce, if not eliminate, the complexity of video management, providing developers with the ability to create further customised video experiences. Since early 2020, api.video has raised $18.4 million.
Reports indicate that the $12 million Series A deal occurred back in July of this year, and was led by MMC Ventures, with participation from Open Ocean, Blossom Capital, and Financiere Saint James.
According to the startup, the fresh capital will support further market expansion into Europe as part of its ambition to build a video-first EDGE infrastructure on a global scale. Additionally, the funding round will support the startup’s efforts of launching features that have been developed and built specifically to serve more significant projects including advanced data and security.
Since its $5.5 million seed round in 2020, api.video has worked day and night on assembling its own infrastructure. Through their proprietary method, video.api claims that they can dramatically accelerate a customer’s time to market while delivering high-quality video and support at scale.
Using a cloud-based platform api.video saves clients including Bauer Media Group, Stoner Cats, BNP Paribas time, cost, and reduces complexity. In realising a single, end-to-end API-based solution, this means that, developers no longer have to manage multiple APIs to handle various, specialised video processes, such as uploading and transcoding.
“We’re helping product builders join the video-first world. What is often thought of as a simple journey between ‘uploading’ and ‘click and play’, in fact, involves a variety of complex steps in the back-end. It is very inefficient for developers to build custom tooling in-house, especially when video is not the core product offering of that organisation,” explained api.video founder and CEO Cédric Montet. “Today’s fast-moving teams are better off investing developer energy and focusing on their core value and relying on api.video to handle all the complex parts.”