Doctify set out eight years ago to bring patient reviews to the medical profession, serving up transparent feedback that's long been a consumer hallmark in the internet age.
Think TripAdvisor for travel, Trustpilot in consumer, and Glassdoor scoring employers, and you've essentially nailed the inspiration for this buoyant British scale up, founded by the surgeon duo Stephanie Eltz and Suman Saha.
Naturally, medicine is a trickier beast to review. Doctify's platform collects patient feedback but also publishes in formats intelligible to clinicians, in terms of measuring actual quality of care. Every review is vetted; in medicine, this seems even more necessary.
Detroit/London VC Beringea, self-described transatlantic venture visionary, is leading Doctify's all-new $10 million growth round, supported by the latter's existing investors: Keen Venture Partners, Amadeus Capital Partners and Guinness Ventures.
The latest funding brings Doctify's lifetime score to $22 million, providing headroom for further international growth, product development, marketing and recruitment.
Already, Doctify has global plausibility. There's over 50 million patients using the platform from practices far flung as UAE and Australia, also in the UK, Austria and Germany. By 2025, Doctify's reach is set to double, driven by growth spends from this fundraise.
According to the company Doctify deals with 25,000 healthcare providers globally, including Cleveland Clinic in the US, and Mayo Clinic in London.
Stephanie Eltz, Doctify CEO, said her team was introduced to Beringea some years ago.
"We are excited to welcome our new investors Beringea whom we first met years ago, and we are delighted with the support of our existing investors.
"Our health is the most precious thing we have. With Doctify, we are working on building the world’s most important healthcare platform to help millions of patients."
Beringea investment manager Carrie Babcock points out that without patient feedback, we're really aiming in the dark when picking a doctor to rely on.
"With referrals, we trust our GP or friends and family when really, that is just a single opinion.
"Doctify is solving the healthcare journey through patient reviews but also by publishing professional endorsements between doctors."