London-based OnePlan has raised $6 million in a new investment round led by Elysian Park Ventures, the private investment arm of the LA Dodgers Ownership Group, and New York-based Verance Capital.
According to OnePlan the capital will be used to accelerate the company’s growth, more specifically in the US market, further evidenced by the January 2023 appointment of Rachel Klasey, Director, North America Operations, and former Project & Operations Manager with Steve Ballmer-owned NBA team the LA Clippers.
Offering 3D digital mapping tools that allow venue planners to organise live events of all sizes – from marathons to music festivals, cycling races, football games, and triathlons, since 2019 OnePlan has been on quite the tear.
The company’s software solution provides event organisers with real-time data intelligence to plan for and measure crowd capacity and safety, arrival and exit flows, optimal placement for stages or marquees, and even the right placement of refuse facilities.
Looking into the Web3 future, OnePlan’s digital twin product, Venue Twin, gives organisers virtual access to real-world venues, opening the doors to completely new opportunities for venue owners and operators. Beyond the operational benefits noted above, Venue Twin can be used as a sales and marketing tool for advertisers and sponsors and enables third-party licensing of official virtual venues.
According to the company they’ve powered over 25,000 live events in 107 countries including the Intuit Dome, home of the LA Clippers, Silverstone, and the USA Triathlon. Moreover, OnePlan is the official supporter of geographic information system mapping and digital twin software for the upcoming Olympic and Paralympic Games in Paris next summer.
On the new investment, OnePlan founder and CE Paul Poster commented, “We’re honored to have the support of Elysian Park Ventures and Verance Capital as we further our mission of revolutionising the events and venues industry the world over. It’s heartening to see how our customers, at some of the biggest venues in the world, get immediate operational and security benefits from using OnePlan, along with significant commercial gains.”
Lead image: Marius Christensen
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