Iceland-based AI startup Sowilo has raised a pre-seed funding round to support the expansion of Catecut, its fashion product intelligence platform, and the global launch of its Shopify app. The round included participation from Iceland's Kría fund, Netherlands- and India-based TGC Capital, and several angel investors from Iceland and Australia.
Founded by Heiðrún Ósk Sigfúsdóttir, Sowilo has developed Catecut, a platform-agnostic solution that uses artificial intelligence to identify fashion products and their design attributes from retailer product images. The platform automatically generates product titles, descriptions, metadata and tags, helping retailers populate and optimise online product pages.
Catecut is now available globally through the Shopify App Store, where it enables retailers to generate multilingual, brand-specific product content, update existing product listings, create image alt text and optimise metadata for search and generative AI discovery. The platform is already used by jewellery and apparel retailers in the United States and has also been piloted with international enterprise retailers.
We are happy to have expert investors support the next phase of our growth as we bring Catecut to new channels and markets, and expand our reach to both emerging fashion retail brands and enterprises internationally,
said Heiðrún Ósk Sigfúsdóttir, founder and CEO of Sowilo.
The funding will support the continued development of Catecut, expand its international customer base and accelerate adoption of its Shopify app across global fashion retailers.
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