Fertifa raises £5 million expand to its reproductive health benefits platform for the workplace

SaaS start-up Fertifa is in the employee well-being space, namely the reproductive, hormonal and sexual health space. The workplace platform advises and supports employees through reproductive issues and services such as fertility preservation, planning, IVF, menopause, contraception, endometriosis, PCOS, fibroids, STIs, surrogacy and adoption, as well as men’s sexual health.

The London-based start-up was founded in 2019 by Tony Chen and Nick Kuan. Its claiming its revenues have increased 10x over the last year and has just raised a £5 million Seed round which will see further growth of the platform’s offering, its team, and will see the launch of adjacent services such as treatment financing.

This comes off the back of its ‘experience in administering employer allowances and reimbursements’ – last year it says it ‘processed reimbursement claims and saved its patients more than £1.5 million in the same period through employer-funded allowances’ adding that it is also saved employees nearly £250,000 in compliance by identifying ineligible claims.

The Seed round was led by Triple Point and Notion Capital and includes Conviction, Calm/Storm, EQT Foundation, Tiny.vc and angel investors Catherine and Jonathan Lenson, Caroline and Mike Hudack, Dorothy Chou, Eamon Jubbawy and Scott Mackin - joining existing and follow-on investors Speedinvest, Passion Capital, Lemonade Stand and angel investors Tom Blomfield, Jeremy Yap and Adam Knight.

“Reproductive health has a large care gap in Europe. It's been overlooked in European public health systems and not covered by most private insurance plans. We can therefore draw comparisons between the American payer system and the European system in this area, allowing us to rely on American success precedents for our European thesis. Fertifa has emerged as the leader in the UK market, and we're proud to partner with them for further success in Europe,” says Manuel Antunes, Investment Manager at Triple Point Ventures.

A platform for businesses of all sizes from SMEs to the corporate sector Fertifa counts lululemon, Meta, Bain Capital, Space NK, and Virgin, amongst its list of clients. It also has a partnership with Aviva UK providing services with to its Family Planning and Fertility Benefit for Optimum and Optimum Referral schemes. 

“It has been a privilege working with the Fertifa team since early last year — and even more so to work with all of our clients and their employees. Providing our patients with wellbeing support funded by their workplaces brings such peace of mind for them — and reflects and evidences those employers’ commitments to DE&I and supporting employee wellbeing at particularly sensitive times and when those employees are more valuable to the business than ever. There is such an obvious commercial business case to employee wellbeing, particularly when it relates to reproductive health journeys, and we are proud to deliver it better than anyone else in Europe,” says Eileen Burbidge, Executive Director of Fertifa and Partner at Passion Capital.

Burbidge took over the reins at Fertifa in January 2022 bringing with her a wealth of experience from operational roles at Monzo Bank, Tide and Skype. She also understands many of the issues the platform is supporting, being a mother of five who has her own story involving reproductive health and IVF.