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DMEXCO 2023 – the highlight event of digital marketing

On September 20 and 21, the wait will finally be over when DMEXCO 2023 opens its doors – promising an exciting program with countless highlights.
DMEXCO 2023 – the highlight event of digital marketing

Europe’s most important digital marketing tradeshow – finally live and in person again

The Digital Marketing Exposition & Conference, Europe’s leading marketing and tech event, is finally being held on-site in Cologne again. Visitors can look forward to an impressive program featuring the industry’s leading players, new and exciting faces from the startup scene, and more than 600 international top speakers.

#Empowering Digital Creativity

This year, DMEXCO’s motto is “Empowering Digital Creativity. In keynotes and panel discussions, the long lineup of speakers will explore how artificial intelligence is transforming our day-to-day life and work in the digital sector, what the digital marketing of tomorrow could look like, and much more. 

DMEXCO Worlds: reflecting the variety of digital topics

With its themed “DMEXCO Worlds”, DMEXCO 2023 will once again offer ample space to take a deep dive into the industry’s key topics.

Listen up, techies! All you digital players will be in for a treat at the World of Tech. Its booths and Tech Stage will explore every single aspect of this vast field, including VR/AR, 5G & connectivity, blockchain & Web3, the metaverse, cryptocurrencies & NFTs, cybersecurity, cloud computing, and a whole lot more.

This year, the Tech Stage will be hosting another installment of – a platform for Web3 and metaverse enthusiasts to meet decision-makers from established brands. 

In keeping with this year’s motto, the new event “Digital Fashion – The Phygital Network” will have its premiere. Co-organized by Deutsches Mode-Institut (DMI), this fresh format will shine a spotlight on the endless possibilities that digitalization opens up in the creative fashion industry. Topics such as e-commerce, the customer experience, sustainability, and transparency will take center stage here. 

Brands & agencies meet decision-makers & specialists: the World of Agencies will be pooling together specialist expertise and practical use cases from agencies across the world. It is the go-to space for anyone looking for sound advice and support for their business.

From digital payment systems, shop technologies, and social commerce right through to micropayments, bundling, and sustainability – the World of E-Commerce will provide the perfect setting for generating synergies and sharing insights into all aspects of global online retail. The integrated “Fulfillment” and “Payment” special areas will take you on an even deeper dive.

Media companies, publishers, and advertisers will come together at the World of Media, where a dedicated Media Stage will be taking a 360° look at the trending topic of retail media. The highlight here will be the Retail Media Summit with Sabine Jünger (VP Advertising Services, Otto), Christian Raveaux (Head of Customer Insights & Media, REWE Group), Patricia Grundmann (Vice President Retail Media and Managing Director, OBI First Media Group), and Robert Jozic (Managing Director, Schwarz Digital).

DMEXCO attendees can also look forward to the following this year:

How will AI actually change our (working) lives? How can it be successfully implemented in practice?

“AI in marketing – a revolution?”

Wednesday, Sept. 20, 2023, Center Stage

Thought leaders and trailblazing brands confirmed for the Conference & Expo

Companies including Google, HubSpot, Asana, Bynder, RMS, Payback, Outbrain, Salesforce, and Snap will be presenting their brands and solutions in the expo’s four themed worlds. Across the 12 stages, a wide range of keynotes, panel discussions, and practical masterclasses will deliver insights and use cases for overcoming the challenges of tomorrow. Tim Alexander (CMO, Deutsche Bank), Dora Osinde (Chief Creative Officer, Ogilvy), Adam Singolda (CEO, Taboola), and Franziska von Lewinski (CEO, SYZYGY Group) will be among the top voices at DMEXCO 2023. 

Don’t miss out on your ticket to the future of the digital world

DMEXCO sets the course for the future of the digital world. So make sure you’re there when the digital industry’s thought leaders and top brands come together to interact and network. Secure your ticket for DMEXCO 2023 in Cologne on September 20 & 21 and immerse yourself in the digital future.

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