BeCause, a Danish startup offering the hospitality, travel, and tourism industries a sustainability data management platform, has raised $1.9 million in a seed funding round.
Building upon capital provided by angel investors earlier this year, the company intends to use the newly arrived capital to further scale operations and meet growing demand from organisations including Booking.com, easyJet, Google, Radisson Hotels, and TUI.
BeCause’s $1.9 million seed round was provided by Ugly Duckling Ventures, Superangel.io, Mercato and Versori founder Sean Brown, circle.com director of business development and partnerships Sean Evans, and private investor Patrick Patrong. However, the round is not yet closed.
BeCause co-founder and CEO Frederik Steensgaard explains:
"We have retained the possibility of adding another investor to this round and hope to find a partner that has experience with high-growth startups in the impact space, particularly those with a background in B2B SaaS models, travel and big data API, to help accelerate our mission even further."
While there’s certainly no shortage of platforms offering to help companies keep tabs on their sustainability data, BeCause is separating itself from the field in so much as its specificity to the tourism industry.
Naturally AI-powered, BeCause automates a number of previously human-tasked activities including communication between hotels, industry organisations, green certification entities, and booking platforms.
As is the common AI-powered anything theme du année, BeCause aims to free up valuable resources and provide greater transparency between stakeholders and consumers.
Customers of note
According to the startup, over 20,000 hotels are streaming sustainability data via its platform, more than 50 certifiers, including the Foundation for Environmental Education’s Greenkey, and 15 travel booking marketplaces, including Booking.com, amongst its users.
"This newest round of funding allows us to continue our work with stakeholders in the hospitality industry and gives us the ability to respond to the massive interest in our sustainability data hub from adjacent industries like corporate travel and destinations and meetings," commented Steensgaard.
Lead image: lifeforstock