SponsWatch raises €1M Seed for sports sponsorship analytics

Swedish SponsWatch, a provider of AI-powered sponsorship analytics, has secured €1M Seed funding in a round led by node.vc, with participation from Venrex (early investors in Just Eat, Revolut, and Midnite).

The investment will enable SponsWatch to scale operations, enhance its product offerings, and hone the way brands and rights holders measure sponsorship impact.

Founded in 2021, sponswatch that specialises in accurately measuring sponsorship exposure value across all media platforms. Utilising advanced technologies such as computer vision, machine learning, social media listening tools and artificial intelligence, SponsWatch provides consistent and effective valuation methods based on industry-approved standards.

Their services empower teams, leagues, and federations to make informed decisions, while enabling brands to maximize their visibility and return on investment. SponsWatch aims to establish itself as the global standard for sponsorship exposure measurement.

Current clients include Swedish football and hockey clubs, national and international federations, brands, teams and athletes.

Mauricio Torres, Founder of SponsWatch, commented: “Traditional sponsorship valuation methods fall short in this digital age as they fail to reflect real-world costs and true audience engagement. Understanding real media value is no longer optional - it’s essential. Sponsorships today are about more than visibility; they’re about impact and engagement. Our mission is to provide clients with the insights they need to maximise sponsorship effectiveness and succeed in an evolving media environment.” 

node.vc partner Mårten Skogö will join the SponsWatch board. On the investment, Mårten said:

“SponsWatch operates in a rapidly growing market, and we see a strong opportunity in both the product and Mauricio’s domain expertise. At Node.vc, we invest with a long-term perspective, actively supporting founders beyond the initial funding both strategically and financially. Having followed SponsWatch for some time, we are confident in their ability to drive meaningful change in the industry.”