Afori, a new AI platform purpose-built for insurance brokers, announced its official launch out of stealth alongside the closing of a €4 million pre-seed funding round. The round was led by General Catalyst, with participation from Yellow and Booom. Individual backers include industry leaders Christopher Lohmann (founder of Mulberry Ventures, former CEO of HDI and Gothaer), Chris Leifeld (founder of Thinksurance), and Garrett Koehn (CIO, CRC), as well as AI pioneers Mustafa Suleyman (CEO, Microsoft AI), Alex Rinke (co-founder and co-CEO, Celonis), and Mehdi Ghissassi (formerly of Google DeepMind).
Founded in 2025 by Fabian Wesemann (wefox co-founder) and Sergi Banos (wefox’s first employee and former CTO), Afori is an AI platform for insurance brokers that automates back-office work starting in the email inbox. Integrated with Outlook, it understands insurance processes, turns unstructured communications into structured workflows, and enables brokers to focus on client relationships and growth.
Addressing a key industry pain point, administrative work that takes over 60 per cent of broker time, Afori’s initial product, an AI sidebar, turns emails and documents into cases with structured tasks and delegates partial automations to insurance-specific AI agents within the inbox, saving users about an hour per day on average.
According to Fabian Wesemann (CEO), Afori was developed in close collaboration with brokers to reflect their terminology and workflows, ultimately giving them more time to focus on client advice.
By combining Agentic AI with deep industry expertise, we’re creating a product that integrates seamlessly into brokers’ daily workflows and delivers real, tangible value from the very first day,
added Sergi Banos, CTO.
The pre-seed round will accelerate product development, expand integrations, and drive German market adoption, with the platform debuting at DKM 2025 in Dortmund this month.
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