London-based MyARC, a platform that enables fitness creators to train their communities at scale, has secured more than $2 million in funding, with participation from Araya Ventures, Morgan Stanley, Techstars, NoBa Capital and G Fund. Alongside the funding, the company has launched a next-generation version of its platform aimed at supporting the operation, monetisation, and growth of creator-led fitness businesses.
Founded by Peter Monteza, together with co-founders Nikhil Shah and Arohan Subramonia, MyARC seeks to address structural limitations in the fitness industry, where creators have traditionally relied on static programmes or one-to-one coaching models that are difficult to scale. The platform is designed to help creators deliver personalised training and nutrition plans that adapt to individual user goals, lifestyles, and preferences while remaining scalable.
The platform supports this approach through tools that automate the personalisation of training programmes, recipes, and nutrition plans, enable the launch and management of branded fitness applications without coding, and support subscription-based monetisation models that combine challenges, workouts, and meal planning. Automation features are also used to facilitate ongoing community engagement and operational efficiency.
The traditional online fitness model has left creators trapped between low-value generic products and unsustainable personal coaching. With this platform, they can scale their impact and income without sacrificing quality,
explained Monteza.
Over the past two years, MyARC reports that creators using the platform have generated material revenue, with several reaching seven-figure earnings and average annual creator income in the high six-figure range. The platform supports a global user base with thousands of daily active users, who together have completed hundreds of millions of minutes of training.
The funding will be used to support continued product development, expand creator tools, and advance the company’s global growth plans.
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