Wikifarmer, a B2B marketplace that uses artificial intelligence to connect food businesses with producers, has raised $7.7 million in funding. The round was co-led by Brighteye Ventures and Piraeus Bank, with participation from existing investors Point Nine Capital and Metavallon VC, bringing the company’s total funding to approximately $18 million.
The company is expanding beyond its origins as the “Wikipedia of Farming,” a free agricultural knowledge platform used by more than 12 million visitors in 17 languages. It is now developing a platform to support the full lifecycle of agricultural trade, from pricing and negotiations to logistics, payments, and financing. Through its “from learning to earning” model, farmers who use the knowledge platform can also participate in the marketplace.
As part of this shift, Wikifarmer aims to create what it describes as an operating system for agricultural trade, a platform combining data, analytics, and transaction tools for global agricultural commerce.
Rather than focusing solely on digital marketplaces, the company is working to digitise multiple stages of the trading process, including pricing, negotiations, quality assurance, logistics, payments, and financing, with artificial intelligence supporting many of these functions.
We are not just matching buyers and sellers - we are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity, and outdated processes. This round allows us to take our model global,
said Ilias Sousis, co-founder and CEO of Wikifarmer.
AI capabilities are being integrated across several areas of the platform. These include price intelligence and market forecasting based on commodity data and seasonal trends, automated matching between buyers and verified suppliers based on product specifications and certifications, and transaction management tools that support processes such as requests for quotes, offer comparisons, documentation, credit risk assessment, and trade execution.
Artificial intelligence is going to transform agricultural supply chains faster than most people expect. We're building a world where AI removes the friction, opacity, and inefficiency that have defined agricultural trade for centuries - and both sides of every transaction benefit. We intend to lead that transformation,
Sousis added.
Piraeus Bank’s involvement represents a strategic partnership rather than a typical venture investment. Together with Wikifarmer, it has launched FarmClick, a digital marketplace for agricultural inputs and services in Greece aimed at helping farmers access financial and operational resources.
The funding will support the expansion of Wikifarmer’s AI-powered trading platform, growth of its producer network in regions such as Latin America and Africa, and the launch of FarmClick in Greece in partnership with Piraeus Bank.
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