Italian-based Subbyx, a technology scaleup focused on infrastructure for the subscription economy, has closed a €30 million Series A financing round, bringing its total funding to €50 million across equity and debt. The round was led by Systemiq Capital, with participation from existing investor Azimut, while Flashpoint has provided venture debt to support the expansion of Subbyx’s device portfolio.
Founded in 2024, the company builds infrastructure that enables businesses to shift from ownership-based models to access-based subscriptions, allowing technology products to be offered through flexible, recurring models.
At the core of its offering is Subbyx Builder, an AI-powered platform that allows merchants and enterprises to convert traditional sales into subscription-based revenue streams, managing the full lifecycle of subscriptions.
Our goal is to provide the operating system for the access economy. We have built an infrastructure layer that enables businesses to transition from transactional to subscription-based models, and we are now scaling it to meet growing market demand,
said Filippo Rocca, CEO and founder of Subbyx.
The new funding will be used to support Subbyx’s international expansion, with Sweden selected as its first market outside Italy. The company is targeting regions with strong adoption of circular economy principles, aligning with its focus on extending product lifecycles and promoting reuse.
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