Retailgrid targets retail spreadsheets with €358K pre-seed round

Helsinki-based retail technology startup Retailgrid has raised €358,000 in a pre-seed funding round led by Finnish B2B SaaS investors Ali Omar, Henry Nilert and Pekka Ylitalo, with participation from Innovestor Angel CoFund.

Retailgrid develops an AI-powered workbook designed for retail pricing, assortment planning and forecasting. The company focuses on mid-market retailers and FMCG companies that manage large product catalogues but often rely on fragmented systems and spreadsheet-based workflows for operational decision-making.

Many retailers continue to manage pricing, promotions and inventory decisions through manual spreadsheet models or external consulting projects, while enterprise software solutions are often too complex and resource-intensive for mid-sized organisations.

Retailgrid aims to address this gap with a cloud-based platform that combines the familiarity of spreadsheets with AI-driven analytics and automation.

The platform connects directly to existing retail data sources, including ERP systems, e-commerce platforms and market-data feeds. Users can generate pricing models, demand forecasts, assortment recommendations and promotion analyses using natural language prompts, while maintaining visibility into the underlying data and logic behind each recommendation.

According to Retailgrid, the platform is designed to reduce the time and operational complexity associated with retail analytics workflows, with pre-built AI agents supporting use cases including price optimisation, sales forecasting, assortment planning, promotion analysis and competitor monitoring.

Every retailer we talk to says the same thing: we already do this in Excel - but it’s breaking. Our job is to give them a tool that feels as flexible as the spreadsheet they know but actually scales with their data and their decisions,

said Maxim Morozov, CEO and founder of Retailgrid.

The company primarily serves omnichannel retailers and FMCG brands across sectors, including grocery, fashion, beauty, DIY and specialty retail.

The new funding will be used to further develop the AI Grid platform, expand the customer base across Europe, and grow the engineering and commercial teams.