Certo, an AI-powered compliance platform for the beauty and consumer goods industries, has raised $4 million in seed funding to accelerate product development and support its international expansion. The round was led by Daphni, with participation from Entrepreneurs First, Motier Ventures, and Transpose Platform. The company is also supported by advisors, including Alexandre Godvin and Vincent Delacourt, co-founders of AQM, which was acquired by Eurofins Scientific.
Consumer goods companies selling internationally must comply with regulatory requirements across dozens of jurisdictions, each with different rules and standards. New regulations around areas such as microplastics, greenwashing, packaging waste, and allergen classification have added further complexity, while many compliance teams continue to rely on manual reviews and fragmented systems.
Certo develops compliance software designed for consumer packaged goods (CPG) companies operating across multiple international markets. The platform helps regulatory teams manage increasingly complex product compliance requirements related to ingredients, formulations, labelling, packaging, and marketing claims.
We built Certo because we saw firsthand that regulatory teams were buried under growing requirements with no tools designed for their actual workflows. Our platform gives them the ability to review a product across all their target markets in minutes instead of days, with full traceability and sourced regulatory reasoning.
explains Bastien Deliège-Coste, CEO and co-founder of Certo.
The platform covers several stages of the product compliance lifecycle, including ingredient and raw material validation, formula compliance, claims verification, labelling checks, and market entry documentation. Certo’s system is supported by a proprietary regulatory database covering major global markets, including the EU, US, China, South Korea, Japan, and Latin America.
Certo uses AI agents to review products against regulatory requirements, company policies, and retailer-specific standards while providing traceable findings and regulatory source references to support auditability.
We didn't start with a product and then look for customers. We started with the workflows of regulatory teams — sitting with them, understanding how they actually review products — and built the technology around those realities. That's why the adoption has been fast: the platform fits how they work,
said Jean Duquenne, CTO and co-founder of Certo.
According to the company, the platform is already being used by major beauty groups, speciality brands, retailers, and consumer goods companies across Europe and the United States.
The funding will be used to expand Certo’s engineering and regulatory teams, expand regulatory coverage across international markets, accelerate product development, and scale commercial operations in Europe and the United States.
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