Italian Adabra, a marketing automation platform, raised €1.1 million in funding from A11 Venture and other investors.

Adabra uses big data from multiple sources and machine learning algorithms to improve performance and sales of e-commerce businesses. It offers customers of e-retailers a personalized shopping experience by analyzing their online behaviors and showing them the most relevant products for them.

The company plans to use the funds to expand its operations, hire new staff, and open a new office in Milan.

Read more: FinSMEs

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