Brussels-based app store optimisation tool AppTweak has raised $22 million from early investor Groupe Rossel in a series B round.

This fresh round of funding is expected to expand international presence, most notably through the additional office openings in the APAC region.

“The biggest challenge that we have is to manage customers in over 70 countries. The quality of relationships and support requires us to be closer to all our customers,” comments AppTweak CEO and co-founder Olivier Verdin.

Founded in 2014 by Sébastien Dellis and Olivier Verdin, AppTweak continues to set the standard for app store optimisation (ASO) and has been profitable since 2017. They reported a 956.76% growth in sales revenues between 2016 and 2019, and currently count offices in four cities, Brussels, San Francisco, Tokyo, and Bengaluru with 47 full time employees speaking 16 languages.

Unless you’re specifically working in app development, the term app store optimisation might not be ringing any bells, but let’s rephrase it, shall we? Search Engine Optimisation for apps. I.e. a function that can make or break a developer or publisher in the highly saturated field. And thus, app store optimisation.

When asked questioned the efficacy of ASO, Verdin comments, “Doing ASO for a mobile game in a new country (localisation, keyword optimisation, etc.) brings in average an improvement of +34% in visibility. It is also important to understand that ASO is not a one shot process, but an iterative process that you must keep doing, in order to get the best results.”

AppTweak offers ASO, ad, app, and market intelligence to clients including Amazon, Jam City, Zynga, HBO Max, Adobe, and Yelp.

The ASO service tracks over 3 million keywords everyday and to date has provided over 400 keyword audits and recommendations to Enterprise level customers including those mentioned above.

“The track record of AppTweak is impressive. We are convinced that this investment will allow AppTweak to become a worldwide organisation, and develop the best ASO tool for apps and games,” comments Bernard Marchant, CEO of Rossel.

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