Connecting clients and agencies, Belgium’s Sortlist raises €11 million

dan@tech.eu

Aiming to make the lives of marketing managers everywhere just a bit easier, Belgium’s Sortlist has raised €11 million in new funding. The startup uses professional networks and peer-to-peer recommendations as well as AI-powered technologies to connect agencies and clients in record time and with greater accuracy. The new funding is slated to fuel the company’s ambitions of capturing the English-speaking market. To date, sortlist has raised a total of €13.6 million.

Founded in 2014 and active in Belgium, France, Spain, Germany, and the Netherlands, Sortlist now has approximately a 100 member team and in the past year alone, experienced revenue growth of around 40%. Over the past two years, the company has helped over 2,700 companies in 91 countries find 1117 qualified marketing agencies.

“The perfect mix of AI and human touch with consistent feedback from our clients will secure a transparent and exhaustive platform. The promise to the client is to have direct contact with someone who knows the market and the agencies. We want to eliminate some of the actual friction within the
relationship and instead build trust,” comments Sortlist’s Robin Rampear.

Sortlist’s new funding was provided via Belgium’s SRIW and The Club Deal, as well as angel investors Rodolphe de Hemptinne and Diego Du Monceau. All four existing investors also participated in the round.

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