The deal is billed as a corporate partnership, with DJI joining Hasselblad’s board of directors as part of the agreement, but the size of the stake in question remains undisclosed.
Perry Oosting, Hasselblad’s CEO, says “DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations.”
Hasselblad and DJI says they will each “focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies”.
To wit, Hasselblad’s pro cameras and equipment will continue to be handmade in Sweden, and DJI will continue to make aerial technology products in Shenzhen (China).
(Via DP Review)