London-based hibob, a cloud-based HR and benefits platforms, has raised $17.5 million in a Series A round led by Battery Ventures.

Eight Roads Ventures, Arbor Ventures, and Bessemer Venture Partners participated in the round.

The company launched its services last year and counts Wieden+Kennedy and Receipt Bank among its client base, which pays between £5-7 per user per month. The new funds will be used to increase sales and partnerships.

“Our vision is to transform the way businesses engage with their employees and empower HR to be at the forefront of this fundamental change,” said hibob CEO Ronni Zehavi. “We see mobile and social media, the growing Millennial workforce and cloud technologies as major forces for this long-needed innovation.”

The company currently employs 50 people in the UK and Israel and plans to expand to 80 people this year to help grow its operations in the US, Israel, and Asia Pacific.

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