Finnish employee wellbeing and performance startup Hintsa Performance has closed a round of €6.8 million. The round was led by OP Insurance and Pontos Group, with participation from previous investor Ilmarinen.

Hintsa provides wellbeing solutions for organisations, built on the concept of creating sustainable high performance as a by-product of holistic wellbeing. Hinta's services range from tailored coaching for individuals, to digitally delivered wellbeing services and content, including the startup's HeiaHeia mobile app, which creates gamified wellbeing challenges for staff.

“We see a clear change in how today’s companies – especially in knowledge-intensive industries – support their employees in reaching a higher quality of life. Many leading organisations are currently working on initiatives to improve wellbeing, vitality and performance in an inclusive, measurable manner. Similarly, insurers are looking for new ways to increase engagement and to offer new value to their customers, beyond traditional insurance products,” said Jussi Räisänen, CEO and co-founder of Hintsa Performance. “Thanks to this growing demand, we have more than tripled our corporate business in the past two years and expanded into several new markets. However, we are still in the early days of this new category of proactive health and wellbeing services.”

The funding will enable Hintsa to invest in software development, scientific research and to expand into new markets.

“Our services are proven to create an impact, from the boardroom to the back office," added Räisänen. "Nearly 80% of the users of our digital tools learn more about wellbeing and change their lifestyle for the better. This is a great platform to build on; with funding and strategic partners, we can accelerate our growth and help organisations worldwide unlock their full potential."

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