London’s consumer insights platform OnePulse raises £2 million, plans global expansion

Consumer insights platform that converts market research into real-time conversations between brands and consumers, OnePulse has raised £2 million to fuel global expansion efforts. The funding round was led by Blackfinch and followed on my Nexus Investments.

OnePulse provides brands with a platform whereby they can conduct micro-market surveys, up to three questions at a time, and receive instantaneous feedback from targeted audiences (read: Millennials and Gen Z). In exchange, consumers utilise a gamified app to provide feedback and are compensated for their opinions in micro-payments.

The company offers brands the opportunity to ask follow-up questions, resulting in maximum product agility based on user feedback.

OnePulse counts Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, and Boohoo amongst its client base, and operates across the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya. Next in the pipeline is Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland.

“There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence,” comments CEO Mike Billingsley. “And with our global expansion, they can literally have their finger on the global pulse any time, any place, anywhere.”

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.