Marketing reports platform Whatagraph charts $7.2 million

Developers of an automated tool for monitoring and reporting online marketing performance, Whatagraph have raised $7.2 million in a Series A funding round. The service allows for the collection of data from social media, e-commerce, and ad-rating platforms, and provides concrete answers to the question marketers fear most: how’s the campaign going? The fresh dosh is expected to accelerate product development, namely through the process of doubling the team headcount to just under 200, as well as scale operations in the US and EU.

The raison d'être behind Whatagraph is simple: with little to no technical knowledge, give marketing professionals the tools to monitor up to 50 sources of data and generate (automate) reports that would keep even the most miserly of CFOs happy.

Whatagraph’s $7.2 million Series A round saw the participation of LitCapital, Inventure, Open Circle Capital, and perhaps most notably angel investor Giles Palmer. Palmer founded Brandwatch which was then acquired by media monitoring and insight behemoth Cision for $450 million earlier this year. He currently holds the position of chief growth officer at Cision.

On the investment Palmer comments, “Whatagraph is at a pivotal and very exciting moment in its growth story. I’m delighted to join as a non-exec to work with Justas and his team as they take the next steps towards building a world-class business in a space that’s getting more and more important.”