French ride-sharing platform Heetch has landed $38 million in a funding round led by Cathay Innovation and Total Ventures, with participation from existing shareholders Idinvest Partners, Innov’Allianz, Alven, Felix Capital, and Via-ID.

Heetch, which targets primarily the French-speaking markets, is currently present in France, Belgium, Morocco, and Ivory Coast. In 2019, the company plans to expand in Algeria, Cameroon, and Senegal.

“Heetch is highly differentiated in the French ride-sharing market,” said Teddy Pellerin, co-founder of Heetch. “For a lot of drivers, mobility platforms are distant and impersonal. We stand for the opposite. Heetch is an open and people-centric platform: all drivers can meet us and get in touch with me directly. […] The market is currently not structured in favour of ride-sharing drivers who still have a lot of constraints compared to taxis. It is imperative that we emerge from this opposition, that we work together to create a healthy market that allows everyone to have rewarding careers.”

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