ReviewPro, a Spanish SaaS for the hospitality sector, has sold a majority stake of 80% of the company to China’s Shiji Information Technology for $28 million.

The investment from Shiji, which is part-owned by Alibaba, marks its latest deal in European travel and hospitality tech. It previously invested €25 million in Berlin’s SnapShot.

ReviewPro currently works with more than 30,000 hotels using products like Online Reputation Management (ORM) and Guest Satisfaction Surveys (GSS). Its founders and team will remain on board and continue to lead the Barcelona company.

“ReviewPro’s focus on empowering its customers to know their guests better, providing opportunities to make smarter decisions, is very well aligned with Shiji’s mission and we are looking forward to the company making a significant contribution to our growth plans,” said Shiji COO Kevin King.

“[Shiji’s] vision, strategy and expertise will help us to scale ReviewPro as we continue to expand geographically and extend our product and service offering,” added ReviewPro CEO RJ Friedlander.

VC firm ACTIVE Venture Partners was one of ReviewPro’s earlier investors, injecting €3 million into the startup. “ReviewPro is a remarkable TourismTech start-up story made in Barcelona,” said founding partner Christopher Pommerening. “We are proud of the team which was able to build a market-leading company with a global footprint, while maintaining a capital efficiency more than five times better than its US competitor.”

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