Shipup, a Paris-based company helping online retailers with the ‘post-purchase’ customer experience, has raised €6 million from Elaia and the Smart Cities Fund, managed by Bpifrance through the Programme of Investment for the Future. With the new capital, the French company will open an office in New York City and focus on expansion throughout the North American markets.

Shipup has integrated with over 70 delivery companies, including DHL, UPS, USPS and FedEx, to help eRetailers monitor their customers’ experiences after the point of purchase. The platform tracks the logistics of delivery (scheduled times, shipping incidents, etc.) and connects this data back to the retailer’s CRM and business intelligence. The software also offers a customer support product that allows retailers to handle questions about delivery.

So far the SaaS company serves about 200 customers across Europe, the United States and Canada, with e-Commerce merchants (such as Birchbox, Cheerz, Feed. and Le Petit Ballon) as well as traditional companies that have added online orders (Yves Rocher, Carrefour, Intermarché and Go Sport).

Founded in 2016, Shipup raised €1.2 million in June 2018 and says its monthly revenue has increased tenfold since then. The Paris-based team is made up of 23 people, for now; a “large number” of hires are planned for the Paris and New York offices over the next year.

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