Ströer acquires online statistics portal Statista for €57.2 million; Zalando acquires nugg.ad

robin@tech.eu

Two deals that happened at the tail end of last week and are worth noting:

Ströer, a big German multi-channel digital media company, has acquired a 78.8% stake in the Hamburg-based company behind online statistics portal Statista for about 57.2 million euros.

In addition, Ströer said it would pump a further 7.5 million euros of cash into Statista, which provides clients with access to professional data and infographics from over 18,000 sources, raising its equity stake in the company to 81.3% in total.

Meanwhile, also in Germany, online fashion powerhouse Zalando has acquired 100% of nugg.ad and its 'smart audience platform' from Deutsche Post, which had taken over the company back in 2010.

Both transactions are expected to close in the first quarter of 2016.

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