Tractive raises cash from Trivago’s founders for its cat and dog GPS tracking system

Robin Wauters

Robin Wauters

Co-founder and editor-in-chief of, with previous stints at The Next Web and TechCrunch under his belt. Deeply in love with his family, technology, traveling and Belgian beer.

Good news for dog and cat lovers worldwide: Tractive, the Austrian startup behind a GPS tracking system for floofballs and doggos, has raised funding from Monkfish Equity, the investment vehicle set up by the founders of Trivago.

As part of an ongoing effort from investors in German-speaking countries to remain ridiculously vague to tech reporters, the size of the round in Tractive was not disclosed and replaced by the fuzzy term ‘seven-figure investment’.

Started in 2012 with the help of Runtastic’s founding team and super angel Hansi Hansmann, Tractive will officially debut their new GPS tracker for cats at the upcoming CES event, after being primarily focused on woofs before.

“Dogs and cats are considered members of the family in most households, and this is only becoming more common. Digitally speaking, the pet market is still very much in its infancy and we are very excited to help support and further grow Tractive,” said Malte Siewert, Partner at Monkfish Equity.

The investment firm is relatively young but has already backed companies like HelloFresh,,, Delivery Hero and others. This transaction gives Monkfish 3% of Tractive’s equity.

So, cat lovers who want to know where the hell your floof is hanging out and exactly how much time they spend lying around in the cardboard box next to your desk, get Tractive now for only €49.99.

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