Wizer, a SaaS-based consumer research company using AI, has raised $4 million in a Series A round led by State of Mind Ventures with participation from Nielsen Innovate.

Wizer has built a consumer research platform for marketers and agencies, which uses AI and machine learning to analyse market data and provide insights.

The Israeli-founded company is ready to “significantly scale up” its growth, said CEO Alon Ravid. The new funds will be used to grow the R&D team and expand in the European and North American markets.

“We are building the decision support tool of the future: No more dispersed information from various sources—rather, a consolidated single source of data and insights. Wizer delivers timely insights so businesses of all sizes can compete as equals,” said Ravid.

“We believe the market of consumer research and analytics is a massive market, ready for modernization and improvement,” added Pinhas Buchris, managing partner at State of Mind Ventures on the investment.

Wizer previously raised a seed round of $1.5 million from YJ2, backed by Yahoo Japan, Nielsen Innovate, Barinboim Group, and the Israel Chief Scientist.

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