Apple has acquired Tel Aviv, Israel-based Realface, a machine learning startup whose facial recognition technology can be used to authenticate users, according to reports from Calcalist (in Hebrew) and The Times Of Israel.

Founded in 2014, RealFace says it has developed an innovative way of recognising people, self-reportedly building A.I software that “brings back human perception to digital process”.

RealFace’s software enables authentication, automated on-boarding & mobile conversion optimisation. The company, led by co-founder and Columbia Business School-trained Adi Eckhouse Barzilai, says it has proprietary IP in the field of ‘frictionless face recognition’ and effective learnings from facial features.

The Israeli startup is behind the Pickeez app, which automatically choses a user’s best photos from various platforms using the RealFace recognition software.

While there has been no official confirmation of the deal by either Apple or RealFace, Calcalist reports that it’s a done deal worth ‘several millions of dollars’.

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