Rocket said it will invest its pro rata share of the round amounting to €37 million and guaranteed an additional part amounting to a maximum commitment of €49 million. Kinnevik, in turn, led the round and chipped in €41 million, guaranteeing an additional €65 million at maximum.
Both companies have also agreed to contribute their shareholdings in two Brazilian e-commerce businesses, Kanui and Tricae, to Global Fashion Group. The companies were previously part of Rocket Internet’s Latin America Internet Group, if you’re still with us.
The financing round implies a post-money valuation of €3.1 billion ($3.45 billion). Kinnevik will own at least 25% and Rocket at least 21.9% of the group following the transactions.
So what will the additional cash be used for?
According to a press release, the funding round “provides GFG with additional capital to solidify its position as the leading emerging markets fashion e-commerce company. The proceeds will mainly be invested to strengthen GFG’s fulfilment, marketing and product development as well as to build the infrastructure to capitalize on the synergies between GFG’s market-leading online fashion businesses in Latin America, Middle East, Russia & CIS, India, South East Asia and Australia.”
Global Fashion Group focuses on fashion e-commerce in emerging markets and now operates across four continents and 27 countries, employing over 9,500 people. Aside from the aforementioned Brazilian businesses, the group operates Zalora, Dafiti, Lamoda, Namshi and Jabong.