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Surprising news out of the Startup Nation this morning:, a promising Israeli startup, has abruptly shut down (sources: Geektime and The Marker, in Hebrew). built a nifty launcher for Android devices that adds contextual capabilities to smartphones, and raised more than $35 million in financing from high-profile investors, including Telefónica, Mozilla, Draper Fisher Jurvetson (DFJ), Horizons Ventures and SingTel Innov8.

The founders of the company have confirmed the shutdown, stating that was popular – 15 million app installs and counting – but that the team was unable to find a suitable business model.

According to the aforementioned reports, still has investor money in the bank but has decided to call it quits because of the above. The startup has let all of its 36 employees go. was founded in 2010 – it remains to be seen whether another company will swoop in to acquire its assets, given that there’s still cash in its coffers, but for now it seems like this is the end of the line for the startup.

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