Marketing tech startup Qualifio has announced a Series A round of €3 million from Volta Ventures and Société Régionale d’Investissement de Wallonie (SRIW), the investment arm of the Walloon Region government in Belgium.

The SaaS-based interactive marketing and data collection platform is used for creating marketing content and analysing the data it generates. Its clients include FC Barcelona, Carrefour, and L’Oréal.

Qualifio has been bootstrapped up until this point, explained cofounders Olivier Simonis and Serge Rappaille, and the new funds will be used to accelerate growth and expand into new markets in Europe, namely Germany and Scandinavia.

“The market is very dynamic all across Europe and demand is very strong for smart data collection and segmentation solutions, especially in the GDPR context,” the cofounders said in a statement.

“This investment is exactly in line with the digital strategy of the Walloon Region to help companies to become global champions in their sector. This round of financing will help Qualifio to be stronger and bigger,” commented Damien Lourtie, investment manager at SRIW.

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