Adtech firm Ve Global, based in London, has announced a new funding round of £15 million from existing investors.

Ve develops advertising and site engagement tools to help businesses increase sales. The new funds will be invested in further product development and bolstering its position in the US market while planning its entrance into the Chinese and Indian markets.

“This funding represents a significant milestone in Ve’s journey and allows the business to enhance, develop and deliver more consumer-first technologies that inspire our client’s customers throughout their online journey,” said Morten Tonnesen, CEO of Ve.

“The money will be spent on enriching our current product stack by developing the mechanisms we use to turn our data into insights; a key differentiator that powers our advertising and onsite solutions.”

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