Twitter this morning announced on its blog that it is significantly broadening its ad network in Europe, more than doubling the number of countries on the continent it is available in today.
Twitter says it will enable marketers in 12 countries – the large majority of which is in Central and Eastern Europe – to buy ads from local sales teams for the first time (as reported earlier today by FT).
Up until now, this was only possible in eight European markets.
The 12 countries that will be added shortly are Austria, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Portugal and Ukraine.
All in all, Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships.
At the end of last month, Twitter reported high-than-expected earnings for the second quarter of 2014 ($312 million, up 124 percent compared to the year before) and a healthy amount of monthly active users (271 million, up 24 percent year over year)
Twitter at the time noted that 33 percent of its revenue or more than $102 million came from non-US markets (‘international’) and the expansion of its advertising network in Europe is meant to boost those numbers in the near future.
For the record: Twitter remains unprofitable, reporting a net loss of $145 million in Q2 2014.