Twitter this morning announced on its blog that it is significantly broadening its ad network in Europe, more than doubling the number of countries on the continent it is available in today.

Twitter says it will enable marketers in 12 countries – the large majority of which is in Central and Eastern Europe – to buy ads from local sales teams for the first time (as reported earlier today by FT).

Up until now, this was only possible in eight European markets.

The 12 countries that will be added shortly are Austria, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Portugal and Ukraine.

All in all, Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships.

Twitter Ads   Twitter for Business

At the end of last month, Twitter reported high-than-expected earnings for the second quarter of 2014 ($312 million, up 124 percent compared to the year before) and a healthy amount of monthly active users (271 million, up 24 percent year over year)

Twitter at the time noted that 33 percent of its revenue or more than $102 million came from non-US markets (‘international’) and the expansion of its advertising network in Europe is meant to boost those numbers in the near future.

For the record: Twitter remains unprofitable, reporting a net loss of $145 million in Q2 2014.

  • MaticBitenc

    Twitter Ads support says no. Upon asking about the new targeting options and how we could use them they said:

    “Thank you for your interest in Twitter Ads.
    Currently, small business advertisers who are located in the United States, Canada, United Kingdom, Ireland, Spain, France, South Africa and Israel are eligible for Twitter Ads. It is not possible to target other countries at this time, advertisers must have a valid billing address in an eligible country and be Tweeting in English, Spanish or French.

    We are working on opening Twitter Ads in other countries and languages over time and have recorded your interest. Our team will contact you when we have opened in your country or language.”

    It could be just a case of miscommunication within the company, since it was just announced. It’s also curious that it’d only be available through direct sales and not it’s self-serve Ads UI.

  • MaticBitenc

    It turns out the new targeting is only available through Httpool only.

  • Barbara

    Croatia is still not listed among countries.

  • This is still the situation we’ve been experiencing for many years, from many companies. CEE is a small market and advertising giants are focusing on the big money from Western Europe. This announcement is also for them, CEE markets are opened up for advertisers from the most developed markets only. Hopefully this will change soon.