EVRYTHNG, a UK startup that helps companies manage their connected products and make operations run more smoothly with real-time tracking analytics, and more broadly "connect to products in a smarter way", has secured $7 million in Series A funding from Cisco, Atomico (an earlier backer of the company), Dawn Capital and PE firm BHLP.
For Cisco, it is said to be the first investment in a company based in both Europe (London and Zurich) and the US (New York).
The Internet of Things will affect every aspect of business operations and customer experience. It’s incredibly exciting to be right at the heart of this massive technology disruption and to have support for EVRYTHNG’s technology and vision from Cisco Systems, alongside leading investors BHLP, Dawn Capital and Atomico. > > > The investment allows us to accelerate our mission to connect every individual product to the Web with its own intelligent online identity, working with global product manufacturer and retail brands.