The Czech Republic’s Kiwi.com is going through some changes. The online travel agency (OTA) rebranded earlier this year and changed its name from Skypicker. This is part of the company’s wider ambition to secure its own identity.
The Brno-based company is on the verge of a push to increase its brand awareness after years of bubbling under the surface while still generating a profit. CEO Oliver Dlouhý believes the new Kiwi.com moniker is a catchier name and differentiates itself from the glut of other travel companies with clichés like sky or fly in their name.
For a company that was founded more than four years ago, it seems like a strange move to suddenly change the name and identity. It could lead to confusion among consumers and a drop in traffic but Dlouhý said this is not the case as most of its traffic – about 80% – comes from its meta search partners like Skyscanner and Kayak. But that’s all set to change.
